Several disgruntled viewers have criticised the mother of a beauty pageant contestant who refused to let her daughter outside so her "natural, golden skin tone" would not get darker.
Broadcasted on December 20, America reality television series Toddlers & Tiaras showed three-year-old Selena Cruz not being allowed to play outside with her brothers.
However, Selena's mother insisted: "She has to stay inside. She follows the proper protocol."
But a disappointed Selena commented: "I really want to play outside. Like my brothers."
Following the episode viewers expressed their disbelief on The Huffington Post's website, as they had shown an edited clip of the episode on their site.
One viewer said: "Good grief put some sunscreen on the kid and let her play. This is child abuse."
Another said: "Let the child outside or she won't have healthy bones and skin. She needs to play with others."
Following a pageant held in Carolina in June, Selena seemed bored.
She said: "Being a diva's exhausting. I don't know how Beyonce does it."